#WEBUILTTHIS
7M REACH. 24K FOLLOWERS. MAD MENTIONS. MERE WEEKS.
#WeBuiltThis was a deeply data-driven, highly artistic, visually dynamic multi-channel engagement platform that became the aggregator of record ahead of the 2016 presidential election, focused on elevating the impact of Black youth building local community power.
Leveraging social media, text, email, blogs and press to reach more than 7 million people online in a matter of weeks, we broke down silos across the movement for Black lives to reveal a robust picture of the work activists, organizers and artists are engaged in to combat state violence in their communities across the United States.
Dynamic.
Vibrant.
Accessible.
Keeping Us Connected, Informed and Uplifted.
Authentic.
Unapologetically Black.
For Us.
Non-Partisan Digital Storytelling Arm for the Movement.
By Us.
Honoring and Understanding Black Youth's Disillusionment.
Engaging on our own terms.
Building Community.
Dopest Texts.
Political Education.
Black AF.
Brilliance.
Dynamic. Vibrant. Accessible. Keeping Us Connected, Informed and Uplifted. Authentic. Unapologetically Black. For Us. Non-Partisan Digital Storytelling Arm for the Movement. By Us. Honoring and Understanding Black Youth's Disillusionment. Engaging on our own terms. Building Community. Dopest Texts. Political Education. Black AF. Brilliance.
The artistic integrity of the campaign inspired the editors of AFROPUNK, who were enthusiastic to premiere our #WeBuiltThis PSA
AFROPUNK Premiere
Watch the VIDeo PSA
The OP ED Series
The #WeBuiltThis op ed series features writings by young, Black writers exploring the sordid relationship between elected politicians and anti-black state violence.
The topics covered range from environmental racism to Black immigration to voter ID laws. In addition to op-ed placements, #WeBuiltThis was covered by media outlets including Mother Jones and Mo Ivory’s WHUR radio show at Howard University.
Black People Built America,
and America Won’t Stop Killing Us
THE ROOT
Taylor Campbell
Founder & Creative Director, #WeBuiltThis
Mobilizing the critical Black youth vote in the South
FACING SOUTH
Rebekah Barber
Beyond Thots Vs. Good Girls: RJ Combats State Violence Against Black Women
FOR HARRIET
Renee Bracey Sherman
Reproductive Justice Activist
Voter ID laws rendering Black queer youth invisible
THE WASHINGTON BLADE
L’lerrét Jazelle Ailith
BYP100 Communications Director
What’s at Stake Down the Ballot for Black Immigrants?
TRUTHOUT
Tia Oso
National Organizer
Black Alliance for Just Immigration
The Suppression of Student Votes is a Real Thing
HUFFINGTON POST
Kayla Tarrant
Advancement Project
Voting Can Help End Police Brutality. No, I’m Not Joking.
COLORLINES
Ashley Yates
Ferguson Director
Get-Out-the-Vote Campaigns Use Black Lives Matter Language to Boost Turnout
MOTHER JONES
P.R. Lockhardt Jones
Breaking schools to prison pipeline and building a more just society
THE HILL
Chris Burton
NYC Public School Teacher
Interview with Campaign Manager and Creative Director of #WeBuiltThis
THE MO IVORY SHOW
WHUR 96.3 (Washington, D.C.)
Mo Ivory
what were folx saying?
